The Google Tag Manager plugin — how to become more successful

In essence, business is a complicated combination of your abilities, luck, and expertise. Information is one of the most useful and necessary resources here. Particularly in eCommerce that deals with people, their wants, and current trends. To be successful, you must first understand your clients and then the current market. This is why data analytics is so crucial in this industry. The more you know about your consumers, the better. As a result, Google Analytics assists retailers in learning more crucial data and facts. Integrating such advanced monitoring features, on the other hand, is costly and difficult since you either have to be an expert who can do it alone or pay professionals who are pricey. In any case, you are wasting vital resources, which is not good.

We have a unique Magento 2 plugin that was created exclusively for jobs like these as a perfect alternative. You may easily enable company tracking and gain increased success without any specific expertise or assistance. Let’s get started learning more about this add-on.

The possibilities of the extension

custom blocks
  • Take a look at what your consumers are doing in your store. You may use this plugin to enable eCommerce Tracking, which allows you to keep track of practically everything your clients do while they buy. This type of knowledge may be really beneficial. Learn what customers buy, what they pass by frequently, and so forth. 
  • Use Google Analytics 4 without hesitation. The plugin gives you full access to Google Analytics 3 and 4 with all capabilities. All typical eCommerce tags (Product/Item List Views/Impressions; Product/Item List Clicks; Checkouts; Purchases; Adds shipping information; and so on) are available. 
  • Customize the dimensions and measurements. Instead of using standard data, add unique metrics to your reports to better fit your company’s needs. Send any data from your page to GA (Google Analytics), including SKUs, fees or taxes, dynamic variables, special pricing, and so forth. Brands, consumer groups, and product versions may all be monitored as well. 
  • To track, add fresh new custom blocks. Statistics may also be tracked using custom product blocks. Get details on when clients are given something unique and whether or not they take it. Use the add-on to monitor custom blocks using the view item list, view item, and select item parameters.
  • No special abilities are required. The plugin makes adding GTM service as simple as a few mouse clicks. Simply copy and paste the necessary pieces without changing the codes. Imagine what you’d have to do if you didn’t have this extension – you’d have to change phtml templates and submit them in some way. 
  • Debugging. You can see what data is uploaded to GA on each occurrence using the integrated debugging tool. This gives you more control over what’s going on and helps you avoid problems.



Q: How can I benefit from using this plugin?
A: As a store owner, you can use this plugin to get comprehensive information on numerous events that occur in your store. This data may be used to strengthen the marketing efforts of your shop. The extension provides for audience measurement and activity tracking, as well as retargeting marketing campaigns. It’s a fantastic tool for generating sales and revenue in any store. 

Default Magento 2 has Google Tag Manager built-in. For business clients, however, it is limited to the Magento 2 Adobe Commerce version. Magento 2 stores using the Magento Open Source version do not have built-in support for Google Tag Manager. To use GTM, Magento Open Source users can either alter the source code of their frontend layout theme or simply install the extension. The Mirasvit Google Tag Manager plugin is used to activate this tracking service, which requires copying and pasting GTM code into the script and NoScript sections. Furthermore, the Magento add-on supports all of the service’s tracking tags.

Q: What is the actual purpose of the module? 

A: GTM is a Google tool that makes it easier for website managers to track occurrences. When a product is added to the cart, a catalog item is perused, shipping information is input, and so on, such events can occur in an eCommerce site. 

This program provides company owners with a simple, user-friendly interface that they may access via their browser. Using the add-on, eCommerce service shop administrators may easily modify tracking tags without requiring considerable technical knowledge or source code changes.

The following elements are included in GTM: 

  • A tag is a piece of code that is usually based on JavaScript that is put to a shop page. 
  • Triggers are used to begin the execution of tags in response to a certain event. 
  • Data from tags and triggers are stored in variables. 

The purpose of the code snippets is to keep track of things. GTM allows users to create several tags for different events they want to track. Data acquired in a Magento 2 shop may then be sent directly to analytic tools like Google Analytics for better occurrence reporting.

Q: What is the positive influence on my store’s productivity? 


A: You may collect data on your store’s events by directly injecting tracking code snippets into its source code. On the other side, the execution of these embedded tags may become a significant source of site slowness. They may also cause code congestion, which will make future Magento 2 store support much more difficult. 

A company owner won’t have to worry about page loading slowdowns caused by event monitoring thanks to the module. GTM’s server-side transaction tracking capability allows tracking code snippets to be run on the Google Cloud without slowing down the store’s load time. Server-side tracking also ensures that every event is delivered to an analytic service. When tracking tags are placed directly, some events may be missed.

Q: Is it helpful to use custom dimensions? 

A: Google Analytics does not support a large amount of data in a Magento 2 store by default. Non-standard data can be included in Google Analytics using custom dimensions and metrics. This reporting service allows you to input custom measurements from your store. For example, data such as visible item sellers, user hits and their ID, and so on might be transferred to an analytic service using custom dimensions.

Q: Are there comprehensive reports? 

comprehensive reports

A: The Google Analytics service may provide much-enhanced results when utilizing Google Tag Manager to collect data. The letter allows for fine-grained client activity tracking in-store. By integrating GTM to Google Analytics, a store owner may collect information such as: 

  • Customer shopping habits. This report displays how close each consumer is to make a transaction. This report may be used to determine wherein a customer’s journey they departed without making a purchase. Among other things, GTM allows you to track product views, add goods to your shopping basket, and complete checkouts. 
  • The following behavior is seen throughout the checkout procedure. With this report, a store owner may evaluate the consumer actions on the checkout page in greater depth. 
  • Information on the items. Individual data on the performance of each product can be collected by a store owner. Pricing, quantity, income, user browsing, product additions, and deletions may all be included in the data that Google Analytics receives from GTM. 
  • Sales. A report on the store’s sales may be available through Google Analytics. 

Q: What should I do to use the plugin?

A: You’ll need two Google Analytics and Google Tag Manager accounts to do a Magento Google Tag Manager integration. You’ll receive both normal and no-script code after registering an account, which should be pasted into the relevant areas of the Google Tag Manager general setup section.


When it comes to the Google Tag Manager extension for Magento 2,  it’s fair to say that investing in a module that solves problems related to consumer behavior is far more profitable and beneficial than attempting to do everything yourself. When you purchase Mirasvit’s plugin, you get a complete package that includes 90 days of free support, regular updates, and a money-back guarantee. To become a leader in your sector, better understand your clients’ demands and assess what’s going on. Increase your total earnings without requiring any more coding or programming experience. Allow one small instrument to take care of everything. Although running an eCommerce business is not easy, we can show you how to make it go more smoothly.

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